# Best Practices for Brand Reputation Monitoring

> Establish routines, workflows, and habits that make Kommon Poll most effective.

> Establish routines, workflows, and habits that make Kommon Poll most effective.

## 12.2.1 Establish a Monitoring Routine

Create a simple daily or weekly routine:

- **Check Dashboard:**
  - Mention volume, sentiment, and reach.
  - Any spikes or drops vs previous period.
- **Review Mentions:**
  - High-impact negative mentions.
  - Emerging positive stories worth amplifying.
- Note key themes or topics for internal discussion.

## 12.2.2 Tune Queries Over Time

Treat your project queries as **living objects**:

- Start focused, then expand as you discover new relevant terms.
- Add new product names, campaign hashtags, and competitor terms as they emerge.
- Use mention noise to identify exclusion terms that should be filtered out.

Review queries at least every few months, or after major changes (rebrands, product launches).

## 12.2.3 Tagging & Workflows

Use mention tags to support internal workflows:

- **CX:** Complaint, Bug, Billing, Delivery, etc.
- **Product:** Product A, Product B.
- **PR / Incident management:** Crisis, Escalated, Resolved.

Align tags with internal processes so teams can quickly filter and act.

## 12.2.4 Combine Quantitative & Qualitative Views

Don’t rely on charts alone:

- Use charts to identify where to look (spikes, negative segments, platforms).
- Use mentions to see what people actually said.
- Use Kommon Poll AI to summarise and explain patterns, then verify with raw data.

## 12.2.5 Share Insights, Not Just Data

When sending reports or dashboards:

- Include a short narrative: what changed, why it matters, and what to do.
- Highlight a few example mentions that bring the numbers to life.
- Propose next steps (for example, adjust messaging, respond to key posts, explore new markets).