# Define Your Social Listening Goal

> Clarify what you want to listen to, why it matters, and how Kommon Poll should structure your data.

> Clarify what you want to listen to, why it matters, and how Kommon Poll should structure your data.

A **Listening Project** is the core building block of Kommon Poll.

Each project defines:

- What you want to listen to (brand, campaign, competitor, topic).
- Where you want to listen (platforms, tracking links, regions).
- How the data is grouped (filters, tags, dashboards, reports).

This page walks you through defining your goal so that later steps—keywords, quick searches, and project setup—produce clean, meaningful data.

## 2.1 Define Your Social Listening Goal

Before creating anything in Kommon Poll, take a moment to clarify your intention. A clear goal will:

- Make it easier to design your keywords.
- Reduce noise and irrelevant mentions.
- Help you interpret the dashboard correctly.

Here are the most common goal types.

### Brand Monitoring

Use this when you want to track everything people are saying about your brand.

Typical questions:

- How often is my brand mentioned?
- Are people speaking positively or negatively about us?
- What topics or issues keep coming up?
- Who are the most influential people talking about us?

Examples:

- Track “Kommon Poll”, “KommonPoll”, “kommonpoll.com”, plus any local language variants.
- Include official product names, nicknames, and common misspellings.

### Campaign Tracking

Use this for specific campaigns, events, or product launches.

Typical questions:

- How much buzz is this campaign generating?
- Are the reactions mostly positive or negative?
- Which creatives, slogans, or hashtags are performing best?
- Which channels drive the most impact?

Examples:

- Track campaign hashtags, slogans, influencer handles, and campaign-specific URLs.

### Competitor Analysis

Use this to monitor competitor brands or the broader category.

Typical questions:

- How does our share of voice compare to competitors?
- Where are competitors getting praised or criticised?
- What product attributes or features are people talking about most?
- Where are the gaps or opportunities in the market?

Examples:

- Track competitor brand names and product names, including short forms and common misspellings.

### Other Goal Types

Depending on your organisation, you may also have:

- **Crisis / Reputation Monitoring** – dedicated to risk terms or sensitive topics.
- **Market / Topic Research** – focused on generic topics like “EV charging” or “interest rates”.

> Tip: If you’re trying to listen to very different topics, it’s usually better to create separate projects rather than one giant one. This keeps dashboards cleaner and easier to interpret.