- Mention Count The total number of times the brand or competitor is mentioned across various platforms.Helps gauge the visibility and popularity of the brand.
- Influence Score A metric that reflects the impact or influence of the mentions, considering factors like reach and engagement.Assesses the effectiveness and significance of the brand’s presence in the conversation.
- Social Reach The total potential audience that has been exposed to the mentions. Indicates the size of the audience that the brand’s content could potentially reach.
- Social Interactions The total number of likes, shares, comments, and other forms of engagement received by the brand’s mentions.Measures the level of engagement and interaction with the brand’s content.
- Average Influence Score The average influence score calculated across all mentions. Provides an overall measure of how impactful the brand’s mentions are on average.
- Polarity The sentiment analysis metric indicating whether the mentions are positive, negative, or neutral.Helps understand the overall sentiment towards the brand or competitor.
- Subjectivity A measure of how subjective or opinion-based the mentions are. Distinguishes between objective information and personal opinions within the mentions.
- Full Search For a more detailed analysis, you can click the “Full Search” button. This will take you to the entire results dashboard, where you can explore these metrics in greater detail, apply filters, and generate comprehensive reports.
- Share of Voice (SOV) Chart The Share of Voice (SOV) chart displays the percentage of overall mentions or conversations that a particular brand or competitor commands in a given set of competitors or industry space.
- Share of Influence (SOI) Chart The Share of Influence (SOI) chart shows the percentage of overall influence that a brand or competitor has within a given market or industry.
- Mentions Distribution The chart shows the number of mentions that each platform (e.g., Instagram, Facebook, Web) contributes to the overall conversation about the brand or topic. This breakdown helps you identify which platforms are driving the most mentions, allowing you to focus your efforts on the most impactful channels.
- Overall Mentions Chart The “Overall Mentions” chart displays the total number of times the selected brand or topic has been mentioned over a specific period, The yellow line graph shows the trend of mentions over time. Peaks in the graph indicate periods of high activity, while troughs represent lower activity.
- Overall Polarity Chart The “Overall Polarity” chart tracks the sentiment of mentions over time. Polarity measures whether the mentions are positive, negative, or neutral. The graph’s line shows fluctuations in sentiment, with upward trends indicating more positive mentions and downward trends indicating more negative mentions.
- Navigation Tabs The tabs above the charts allow you to filter the data by platform. The “Overall” tab provides a consolidated view, while the other tabs break down the data by specific platforms like Instagram, Facebook, or News. Switching between these tabs helps you understand platform-specific trends and tailor your strategies accordingly.
