# Hashtag Trend & Viral Hashtag Analysis

> Identify fast growing, viral, and high impact hashtags related to your brand, campaigns, competitors, or market conversations.

> Identify fast-growing, viral, and high-impact hashtags related to your brand, campaigns, competitors, or market conversations.

Hashtag analysis helps you understand what conversations are **emerging**, **gaining momentum**, or **declining**. This enables timely decisions in marketing, communications, and customer engagement.

Instead of only looking at total counts, Kommon Poll lets you:

- Track hashtag trends over time.
- Discover co-used and related hashtags.
- Identify high-growth and viral hashtags.
- Turn insights into content strategy and campaign planning.

The screenshot below shows the full Hashtag Analysis view, combining the word cloud, metrics overview, and trend timeline in one place.

## 7.1.1 Why Hashtag Analysis Matters

Monitoring hashtag trends helps you:

- Detect viral or fast-growing conversations early.
- Understand what users associate with your brand.
- Identify hashtags worth amplifying in marketing campaigns.
- Discover user-generated or community-driven hashtags.
- Detect negative or crisis-related hashtags.
- Compare hashtag performance across platforms.
- Build data-driven content and communication strategies.

## 7.1.2 How to Identify Viral Hashtags (Step-by-Step)

### **Step 1: Build Your Search**

Create a search for:

- Your brand
- Competitor
- Product or campaign
- Topic you want to monitor

Apply filters such as language, platform, or region as needed.

### **Step 2: Go to Mention Analysis**

- Open your search dashboard.
- Navigate to **Mention Analysis**.

### **Step 3: Select “Hashtag Analysis”**

- Inside Mention Analysis, click **Hashtag Analysis**.
- This opens the full hashtag insights view.

## 7.1.3 What You See in Hashtag Analysis

![Hashtag word cloud, trend timeline, and metrics overview](/assets/img/docs/hashtags/kommon-snap-1764077330546.png)

- Shows the most frequently used hashtags.
- Larger hashtags represent higher usage.
- Helps you instantly identify trending topics.

### **2. Metrics Overview**

Includes visuals such as:

- Total hashtags count
- Top trending hashtags
- Platform distribution (e.g., Facebook, Instagram, TikTok)

### **3. Hashtag Trend Timeline**

- Shows hashtag usage over time.
- Highlights spikes when a hashtag goes viral.
- Allows comparison of multiple hashtags at once.

### **4. Hashtag Data Table**

The table below lists each hashtag next to its platform, mention counts, influence, interactions, and reach.
![Hashtag data table showing platforms, counts, and influence](/assets/img/docs/hashtags/kommon-snap-1764077350218.png)
Provides detailed insights for each hashtag:

- Platform
- Hashtag
- Mention Count
- Influence Score
- Interactions
- Social Views / Reach

Use this to identify which hashtags deliver the most impact.

## 7.1.4 How to Identify a Viral Hashtag

A hashtag is considered viral when:

- There is a **sudden spike** in the timeline chart.
- It shows **high influence** or **high interactions**.
- It appears across **multiple platforms**.
- It gains many mentions in a short period.
- It appears prominently in the **word cloud**.

## 7.1.5 How This Helps Your Team

### **Marketing Teams**

- Identify hashtags worth joining or amplifying.
- Plan content based on trending topics.
- Track campaign hashtag performance.

### **Brand & PR Teams**

- Detect negative or crisis-related hashtags early.
- Understand context using co-used hashtags.
- Respond quickly to conversation spikes.

### **Management & Insights Teams**

- Understand what drives engagement.
- Benchmark against competitors.
- Track long-term shifts in brand conversation.