# Influencer & Author Monitoring

> Understand who is driving conversations, engagement, and reach across platforms.

> Understand who is driving conversations, engagement, and reach across platforms.

Author Analysis helps you identify **which users, pages, publishers, or profiles** contribute most to your brand or topic’s online conversation. This is crucial for understanding influence, detecting emerging voices, and managing reputation.

Kommon Poll provides detailed insights into:

- Who is posting about your brand.
- How influential these authors are.
- How much engagement they generate.
- Which platforms or domains drive the most impactful discussions.

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## 8.3.1 Most Active Authors & Sources

The Author Analysis tab highlights the **top authors and sources** contributing to your mentions.

You can view:

- Authors with the highest **mention count**.
- News sites, blogs, or publishers posting about your brand.
- Social media handles (Instagram, X/Twitter, YouTube, Facebook, etc.).
- Their posting frequency and interaction levels.

This section typically shows:

- **Platform** (e.g., Instagram, Twitter, News, YouTube)
- **Source / Author Name**
- **Mention Count**
- **Influence Score**
- **Reactions, Comments, Shares**
- **Total Interactions**
- **Post Rate**
- **Social Views / Reach**
- **Sentiment Score**

Use it to:

- Identify key content creators and heavy contributors.
- Spot high-volume accounts spreading positive or negative narratives.
- Recognize journalists or publishers covering your brand continuously.
- Track brand advocates or recurring critics.

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## 8.3.2 Author Influence & Engagement

Beyond volume, Kommon Poll helps you measure **impact** through various engagement metrics.

### What you can evaluate:

- **Influence Score**

Measures the author’s authority—based on audience size and engagement quality.
- **Social Views / Reach**

Indicates how many people potentially saw the author’s content.
- **Interactions**

Total measurable engagements (likes, comments, shares, retweets, etc.).
- **Engagement Behavior**

Whether an author consistently triggers responses from audiences.

### What this reveals:

- **High Reach Authors**

May post rarely, but their content spreads far (macro influencers).
- **Active Community Contributors**

Many posts, steady but moderate reach (micro influencers, bloggers, niche creators).
- **Low-Impact High-Volume Posters**

Frequent posts but low reach—useful for detecting spam or pattern-based criticism.

Practical uses:

- Identify influential voices to collaborate with.
- Spot critics who require careful communication.
- Prioritize engagement with authors who shape public perception.

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## 8.3.3 How to Use Author Analysis (Guide Steps)

**Step 1: Build Your Search**

Create a search for your brand, competitor, campaign, or topic you want to monitor.

**Step 2: Go to Mention Analysis**

Open the dashboard and navigate to the Mention Analysis section.

**Step 3: Select “Author Analysis”**

This loads all visualizations and tables showing authors, platforms, and influence.

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## 8.3.4 Author Segmentation & Insights

Author Analysis allows you to segment and filter authors to uncover deeper trends:

- **By Platform**

Identify whether top activity comes from Instagram creators, news websites, or Twitter commentators.
- **By Sentiment**

Spot authors who are consistently positive, neutral, or negative.
- **By Source Type**

Compare user-generated posts vs. media coverage.
- **By Influence Level**

Group macro-influencers, micro-influencers, and everyday users.

### Example Workflows:

- Build a list of **top positive influencers** to involve in campaign amplification.
- Identify **highly negative influential authors** to monitor for risk or crisis signals.
- Share author insights with **PR teams**, **marketing**, or **partnership teams** for strategic outreach.
- Track journalists or media outlets regularly mentioning your brand.

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## 8.3.5 Why Author Analysis Matters

- Understand who shapes public perception.
- Detect early signals of potential crises.
- Discover creators who organically support your brand.
- Track media coverage and journalist interest.
- Measure the impact of influencer or ambassador campaigns.
- Improve engagement strategy based on real audience behavior.

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This section ensures teams can go beyond “what people are saying” to understand **who is saying it**, and how much influence they hold across platforms.