# Overview & Importance of the Mentions Tab

> Move from high level charts to individual conversations using the Mentions tab.

> Move from high-level charts to individual conversations using the Mentions tab.

The **Mentions Tab** is where you move from high-level charts to individual conversations. It’s the place to:

- Read what people actually said.
- Understand context around spikes or trends.
- Tag, organise, and export mentions for deeper analysis or reporting.
- Engage or route items to other teams (depending on your workflow).

If the dashboard answers **“what is happening?”**, the Mentions Tab answers **“what exactly are people saying, and where?”**.

## 5.1 What Is the Mentions Tab?

The Mentions Tab is a live, filterable feed of all mentions captured by Kommon Poll for your selected project(s) and filters. Each row or card represents a single post, comment, review, article, or similar item.

## Why It Matters

While aggregated metrics tell you how big something is, the Mentions Tab tells you:

- The exact wording of posts and comments.
- Tone and nuance that sentiment scores can’t fully capture.
- Context around crises or praise (what triggered responses, how others reacted).
- Specific examples you can share with stakeholders or in reports.

## Main Data Sources

The feed can include mentions from:

- Social media (Facebook, Instagram, X, YouTube, TikTok, etc.).
- News and blogs.
- Forums and discussion boards (where supported).
- Reviews and ratings platforms.
- WhatsApp or messaging integrations (if enabled).

The actual sources displayed depend on your project configuration and data integrations.

## 5.2 Overview Tab Snapshot

![Overview tab metrics screenshot](/assets/img/docs/overview-tab-metrics/overview-tab.png)

The Overview tab keeps the top section dedicated to the highest-level KPIs so you can instantly gauge momentum:

1. **Mention Count** – Total mentions detected in the selected time period, showing the conversation volume.
2. **Influence Score** – How impactful the mentions are, with higher values driven by strong profiles or publications.
3. **Social Reach** – Estimated potential audience that could have seen the mentions; more reach equals wider exposure.
4. **Social Interactions** – Engagement on social media (likes, shares, comments, reactions) tied to the mentions.

## 5.3 Additional Overview Insights

Below the KPIs, the Overview tab surfaces these supporting insights:

- **Social Mention Count** – Mentions from social platforms only (Facebook, Instagram, X, TikTok, YouTube, etc.).
- **Non-Social Mention Count** – Mentions pulled from blogs, news, forums, reviews, and other web sources for a broader media view.
- **Active Domains** – The number of unique websites creating mentions, helpful for spotting media diversity.
- **Unique Authors** – How many distinct authors, accounts, or profiles contributed mentions, showing whether the conversation is wide or concentrated.
- **Mention Trend Graph** – A time-based line that reveals peaks, spikes, and rhythm in conversation over the selected window.

Together, these tiles and supporting insights give you a quick high-level view of who is talking about your brand, where they appear, and how the tone evolves over time.