# Platform & Source Breakdown

> See where your audience is talking and how conversations differ across platforms.

> See where your audience is talking and how conversations differ across platforms.

Audience insight isn’t only about **what people say** — it’s also about **where they say it**.

Kommon Poll visualises how mentions are distributed across:

- Social platforms (Facebook, Instagram, X, YouTube, TikTok, Reddit, etc.)
- Web sources (news sites, blogs, forums)
- Review and public feedback channels

This helps you understand which channels matter most for your brand or topic.

## 8.2.1 How to Access Source Analysis

To explore where your mentions are coming from:

1. Create or open a **Search** for the brand, topic, campaign, or competitor you want to monitor.
2. Navigate to the **Mentions** tab.
3. Select **Sources** from the top menu.

This will display a full breakdown of mentions by each platform and source type.

## 8.2.2 What You See in Source Analysis

The Source Analysis view includes:

### **Mentions by Platform**

Shows how many mentions come from each channel, helping you identify where your conversation is strongest.

### **Mini Trend Charts**

Each platform includes a small timeline chart showing activity patterns — spikes, drops, and overall behaviour.

### **Distribution (Share-of-Voice) Chart**

A pie/donut chart displaying the percentage share of each platform.

### **Combined Timeline Graph**

A cross-platform trend chart showing how mentions move across all sources over time.

## 8.2.3 How to Use Source Insights

Use this section to answer key questions:

- “Which platforms generate the most conversation?”
- “Is the discussion social-driven, news-driven, or mixed?”
- “Which channels should we prioritise for engagement?”
- “Did a specific event cause a spike on one platform?”

You can identify common patterns such as:

- **Social-dominated:** Facebook, Instagram, and X generate most mentions.
- **News-driven:** High coverage on web/news sites after announcements or incidents.
- **Multi-platform spikes:** A trending event reflected across several channels.

## 8.2.4 Why Source Analysis Matters

Understanding source distribution helps teams:

- Focus on the platforms that matter most.
- Detect risks early if a negative trend appears on a specific channel.
- Tailor communication strategies per platform.
- Measure impact across different content ecosystems.

Source insights provide a clear view of **where your brand lives online** and how each channel contributes to the overall narrative.