# Practical Competitor Benchmarking Workflows

> Use Kommon Poll day to day to monitor competitors and inform strategy.

> Use Kommon Poll day-to-day to monitor competitors and inform strategy.

Here are some step-by-step workflows you can adopt inside Kommon Poll.

## 9.6.1 Monthly Competitor Health Report

Use a comparison dashboard with:

- Volume SOV.
- Reach SOV.
- Engagement SOV.
- Sentiment by brand.

Apply a **monthly** time range and compare vs the previous month.

Export a summary and add commentary:

- Key shifts in SOV.
- Major sentiment changes.
- Notable spikes and events.

## 9.6.2 Pre-Launch Competitive Scan

Before a new campaign or product launch:

- Identify top topics and recent issues for each competitor.
- Review competitor sentiment and volume for your target features.
- Look for weaknesses you can legitimately highlight (without direct attacks).

Adapt your positioning and messaging accordingly.

## 9.6.3 Crisis Context

When you face a potential reputational issue:

- Compare your brand’s sentiment to competitor sentiment in the same time frame.
- Check whether similar issues have hit other brands.

Use competitor history as a reference for:

- Expected duration of the crisis.
- Strategies that seemed to work or fail for others.