# Reporting & Custom Reports

> Generate clean, ready to share reports based on your brand search, filters, selected mentions, and export formats.

> Generate clean, ready-to-share reports based on your brand search, filters, selected mentions, and export formats.

Kommon Poll allows you to build reports directly from your brand searches. You can refine data, add important mentions, and export in multiple formats based on your needs.

::video[https://kommonpoll.com/guideVideos/Download%20Reports%20Explained.mp4|Kommon Poll guide video]

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## 10.1 Building a Custom Report

### **Step 1: Load Your Brand Search**

- Open the **brand search** you want to generate a report for.
- Confirm or adjust the **time range** shown at the top.

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### **Step 2: Apply Filters**

Use filters to refine the report data:

- Time range (Last 7 days, Last 30 days, or custom)
- Sources
- Authors / Platforms
- Sentiment
- Keywords

These filters help you focus on the most relevant insights.

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### **Step 3: Select Mentions (Optional)**

If you want to highlight specific posts:

1. Go to the **Mentions** tab.
2. Click **Add to Report** on any mention you want included.

If you do *not* manually select mentions:

- The system will **automatically choose relevant mentions** for the report.
![Custom report view](/assets/img/docs/reporting-custom-reports/custom-report.png)

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### **Step 4: Download Your Report**

Open the **Download** menu (top-right corner) and choose the format you need:

- **PDF Report** – clean and ready to share
- **Slides** – presentation-friendly format
- **Daily Slides** – grouped by daily data
- **Mentions CSV** – full mention list
- **Excel Summary** – KPIs and metrics for analysis

Choose the export type based on your reporting needs.

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## 10.2 Report Types & Formats

Kommon Poll supports multiple export formats:

- **PDF** – fixed layout for sharing
- **Slides** – editable slide deck
- **CSV** – raw mention data
- **Excel** – detailed metrics and KPIs

Each exported report may include:

- Mention Count
- Influence Score
- Social Reach
- Social Interactions
- Trend charts
- Sentiment overview
- Selected or auto-picked mentions

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## 10.3 Quick Workflow Summary

1. **Open your brand search**
2. **Apply filters** (time, sources, sentiment, authors)
3. *(Optional)* **Add specific mentions** to the report
4. Go to **Download**
5. Choose preferred export format

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