# Competitor Analysis

> Understand how your brand performs against competitors using share of voice, sentiment, and visibility comparisons.

> Understand how your brand performs against competitors using share of voice, sentiment, and visibility comparisons.

Kommon Poll surfaces a complete comparison in the Competitor tab so every brand can be viewed side by side and in detail.

::video[https://kommonpoll.com/guideVideos/Competitive%20Analysis%20Made%20Easy.mp4|Kommon Poll guide video]

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## 1. Competitor Overview Metrics

At the top of the Competitor tab, each competitor is displayed with key performance indicators:

- **Mention Count** – Total conversation volume.
- **Influence Score** – Strength and impact of the mentions.
- **Social Reach** – Estimated audience exposure.
- **Interactions** – Likes, comments, shares, and other engagement.
- **Polarity** – Overall sentiment direction.

These cards provide an immediate snapshot of how each competitor performs relative to your brand.

![Competitor overview cards](/assets/img/docs/competitor-analysis/competitor-overview.png)

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## 2. Share of Voice

Share of Voice (SOV) shows how much conversation each brand owns across the full comparison set. Kommon Poll offers multiple SOV lenses so you can pick the signal that matters most:

- **Mention Count SOV** – Market share of raw mention volume.
- **Influence Score SOV** – Which brand generates the most authoritative output.
- **Social Reach SOV** – Whose posts are seen by the largest audiences.
- **Interaction SOV** – Which brand’s content resonates the most with likes, shares, and comments.

Each lens instantly highlights leaders and laggards so you can shape narratives, campaigns, or support stories accordingly.

![Share of voice variants](/assets/img/docs/competitor-analysis/competitor-sov.png)

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## 3. Sentiment Distribution

The sentiment distribution bubble chart compares competitors across polarity, subjectivity, and volume:

- **Horizontal position** shows polarity (negative to positive).
- **Vertical height** indicates subjectivity (objective to opinionated content).
- **Bubble size** reflects mention count.
- **Bubble color** identifies the brand.

Use this view to see which brands are viewed more positively, which are more emotional, and which are dominating the conversation by volume.

![Competitor sentiment bubble chart](/assets/img/docs/competitor-analysis/sentiment-chart.png)

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## 4. Mentions by Source

A stacked bar chart reveals where each competitor is mentioned across platforms such as Facebook, Instagram, X, YouTube, web, news, Reddit, and TikTok (when available). This helps you understand which channels are driving visibility for each brand.

![Competitor mentions by platform](/assets/img/docs/competitor-analysis/competitor-platforms-chart.png)

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## 5. Trend Analysis

Time-based charts show how competitor performance evolves over days, weeks, or months.

### 5.1 Mention Count Over Time

- Tracks conversation volume for each competitor.
- Helps you link spikes to campaigns, crises, or product news.

### 5.2 Sentiment Over Time

- Displays polarity changes for each brand over the same window.
- Lets you see whether sentiment shifts align with conversation spikes or specific events.

![Competitor trend lines](/assets/img/docs/competitor-analysis/competitors-trend.png)

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## Summary

The Competitor tab bundles visibility, sentiment health, reach, engagement, platform distribution, and trend charts so you can understand where your brand stands, who is gaining momentum, and where new opportunities or risks appear in the category.