# Using Audience & Influencer Insights in Practice

> Apply audience and influencer insights to marketing, PR, CX, and product decisions.

> Apply audience and influencer insights to marketing, PR, CX, and product decisions.

Audience and influencer data becomes powerful when teams act on it.

Some typical ways teams use this data:

## Marketing & Growth

- Match content formats to platforms where your target demographics are most active.
- Use demographic and language insights to localise campaigns properly.

## PR & Communications

- Maintain watchlists of key journalists, bloggers, and critics.
- Understand how sentiment differs by channel and tailor messaging accordingly.

## CX & Product

- Spot demographic groups with higher negativity (for example, certain regions or languages).
- Align feature development and communication with the needs of specific segments.