# What is Kommon Poll AI?

> Meet Kampanion Insight, your AI assistant built into Kommon Poll.

> Meet Kampanion Insight, your AI assistant built into Kommon Poll.

Kommon Poll AI (Kampanion Insight) is your **AI assistant** inside Kommon Poll. It helps you:

- Summarise complex dashboards.
- Explain spikes and patterns.
- Compare brands or campaigns.
- Turn raw data into narratives and ideas.

You ask questions in plain language; Kommon Poll AI answers using data from your projects and filters.

Kommon Poll AI sits on top of your existing Kommon Poll data:

- Mentions, metrics, trends, topics, audiences, and competitors.
- Filters you’ve applied (time, platforms, languages, etc.).

Rather than manually interpreting every chart and table, you can ask:

- “What changed for our brand in the last 7 days?”
- “Why did negative sentiment spike yesterday on Facebook?”
- “How do we compare to Competitor X this month?”

## 11.1.1 Typical Use Cases

### Brand health summaries

- “Summarise overall brand performance this month in 3 bullet points.”
- “How did sentiment and reach change compared to last month?”

### Spike & crisis analysis

- “Explain the spike in mentions on Sunday.”
- “What are people complaining about in negative mentions from Sri Lanka this week?”

### Campaign evaluation

- “How did the `#CampaignName` hashtag perform in terms of reach and sentiment?”
- “What posts drove the most engagement for this campaign?”

### Competitor comparisons

- “Compare our sentiment and share of voice with Competitor X in the last 30 days.”
- “Which topics are associated more with us than with Competitor Y?”

### Audience & influencer insights

- “Which demographics are most positive about our brand?”
- “List key influencers mentioning us this month and what they talked about.”

### Content & messaging ideas

- “Based on current topics and sentiment, suggest 5 content ideas for next month.”
- “What recurring pain points do customers mention that we can address in FAQs?”

## 11.1.2 Where to Access Kommon Poll AI

Depending on your interface, you’ll typically see Kommon Poll AI available via:

- An **“Ask Kommon Poll AI”** button on dashboards.
- A panel or chat icon in the Mentions view.
- Specific insight panels in reports or comparison screens.

When you open it:

- It automatically uses the current context (project, filters, time range).
- You can adjust filters and ask again to get different perspectives.