- Mention Count – Mention counts represent the number of times your brand or keyword has been mentioned on various social media platforms within a specific timeframe. This metric is crucial for tracking your brand’s visibility and engagement across different channels. This section provides a comprehensive overview of how often your brand is mentioned across different platforms.
Mentions By Source #
- Mentions by Source – The pie chart shows the distribution of sources for all mentions, highlighting the variety of platforms contributing to the data. This helps identify patterns and trends based on these sources. Note that every mention in the chart has a source.
- Mentions by Source Over Time – This chart displays the number of mentions your brand has received across various social media platforms (e.g., Facebook, Instagram, TikTok) over a selected period. Each platform is represented by a different color, making it easy to distinguish between sources.
- Reading the Data –The height of each point represents the number of mentions on a particular date. The chart’s x-axis represents the timeline (e.g., days or weeks), while the y-axis shows the number of mentions.
- Hovering for Detailed Information – Place your mouse cursor over any of the colored lines in the chart. When you hover over a line, a tooltip will appear, providing detailed information about that specific data point. For instance, hovering over a bar might show:
- The date of the mentions.
- The exact number of mentions for each platform on that date.
Mention Time Distribution #
- Mention Time Distribution Chart – The Mention Time Distribution chart provides a visual representation of when your brand or topic is most frequently mentioned across different time periods. This chart helps you understand the peak times of engagement and activity related to your content.
- Axis – Horizontal Represents the days of the week (Monday to Sunday) Vertical Axis Represents the time of day (in 2-hour intervals).
- Color- Coded Squares The color of each square indicates the volume of mentions during that specific time period.
- Reading the Chart – Look for areas with darker or more saturated colors to identify times with higher mention volumes. Compare the intensity of colors across different days to understand daily trends. Observe if there are significant variations in mention volume between weekdays and weekends.
- Detailed Information – Hovering over a specific square display additional details such as the exact number of mentions or other relevant metrics.
Authors Section #
- A: By Mentions – This represents the total number of mentions attributed to each source. B: By Influences – This represents the influence score associated with each source.
- Author Analysis Chart – Each segment of the pie chart represents a different author. Different colors are used to distinguish between authors. The size of each segment indicates the percentage of total posts made by that author.
- Author analysis Influence Score Chart – When “By Influences” is selected, the chart segments reflect the influence score, which might consider factors like the reach or impact of the mentions from each source.
- Selective Authors Chart – Next to the pie chart, there’s a dropdown menu labeled “Select authors”. This dropdown lets you choose which authors’ data you want to include or exclude from the analysis. The chart will display the voice (contribution) of both selected and non-selected authors based on their assigned influence scores. The influence score determines the size of each segment in the pie chart, showing how much impact each author has.
- Column Selection – Allows users to customize the view by selecting which columns to display. Users can choose from metrics like mention count, influence score, sentiment analysis, or engagement rates, depending on what is most relevant for their analysis.
- Column Sorting – Enables sorting data within the table by various metrics. Users can sort authors by mention count to see who is most frequently mentioned, or by influence score to identify the most.
- Search – Provides a search function to quickly locate specific authors within the table. Users can enter names or keywords to filter results, which is particularly useful for handling large datasets or focusing on particular individuals.
Emoji Section #
- Emoji Analysis – This section provides detailed insights into the use of emojis within mentions, helping to understand the tone, sentiment, and emotional context of the data.
- Emoji Word cloud – A visual representation of the most frequently used emojis in mentions, arranged in a cloud where emoji size corresponds to frequency. This makes it easy to identify the most prevalent emojis at a glance.
- Emoji Chart – Provides a bar or line chart showing the frequency of each emoji used in mentions. It breaks down emoji usage by time periods, contexts, or platforms, highlighting trends such as popular emojis over time or those linked to specific sentiments. When you hover over a bar, a tooltip will appear, providing detailed information about that specific data point.
Hashtag Section #
- Hashtag Word cloud –The Hashtag Word cloud offers a dynamic and visually engaging way to display the most frequently used hashtags associated with your specified keyword or topic. Each hashtag’s size in the word cloud corresponds to its frequency of use, with larger hashtags indicating higher usage
The Hashtag Analysis chart provides a visual breakdown of how different hashtags are performing based on two key metrics: mentions and influence.
- By Mentions Option – the chart displays the proportion of total mentions that each hashtag has received
- By Influences Option – the chart shifts to display the influence score associated with each hashtag.
- Influence Score Chart – This chart visualizes the influence scores for each hashtag based on their usage. It highlights which hashtags are not only popular but also carry significant weight in terms of impact and engagement.
- Mention Count Chart – The chart displays the proportion of total mentions that each hashtag has received. The size of each segment in the pie chart is based on the number of times a particular hashtag was mentioned .Larger segments indicate hashtags that are more frequently used in discussions or posts.
- Hashtag Details Table – This section examines the usage and distribution of hashtags in mentions, offering insights into trends, popularity, and influence within the dataset.
- Column Sorting – Enables sorting data by different columns, such as mention count or influence score, to facilitate analysis. Users can prioritize the most relevant metrics for their analysis, making it easy to identify trends and key hashtags based on specific criteria.
- Search – Allows searching for specific hashtags quickly, making it easy to locate and analyze particular tags. This function is particularly useful for large datasets, helping users to focus on specific hashtags of interest without manually sifting through extensive lists.
- Results per Page – Provides an option to select the number of results displayed per page, offering flexibility in how data is viewed and analyzed. Users can choose to see more or fewer entries per page based on their preference, which is helpful for both quick reviews and detailed analysis.
Key Words & Named Entities Section #
- Key Phrases Word Cloud – A visual representation of the most frequently mentioned key phrases. Phrases are displayed in varying sizes based on their frequency of occurrence, with larger phrases indicating higher usage.
- Named Entities Section – This section shows the most influential entities to your search sorted by the influence that each keyword has on your search.
- Locations – Identifies geographical places mentioned in the content, such as cities, countries, or landmarks.
- Persons – Highlights individuals mentioned, including public figures, authors, or any notable persons.
- Companies – Identifies businesses and organizations referenced in the content.
- Events – Captures references to significant occurrences, such as conferences, festivals, or historical events.
- Products – Lists specific products mentioned, such as gadgets, software, or consumer goods.
