Overview Tab

Mention Count : Represents the total number of times the brand or topic has been referenced across all monitored media platforms within the selected time frame.
Mention Count Change : Shows the percentage change in the number of mentions compared to the previous measurement period, indicating trends in discussion volume.
Influence Score : Calculates the combined impact of the mentions based on the relevance and reach of the accounts or entities discussing the brand or topic.
Influence Score Change : Demonstrates the percentage change in the influence score over time, helping to assess whether the mentions are becoming more or less influential.
Social Reach : Estimates the total number of potential viewers who could have encountered mentions of the brand or topic across social media platforms.
Social Reach Change : Tracks the percentage fluctuation in social reach, identifying trends in the brand or topic’s exposure in the social media landscape.
Social Interactions : Aggregates the total interactions (likes, comments, and shares) generated by content mentioning the brand or topic, measuring audience engagement.
Social Interactions Change : Evaluates the change in total social interactions over time, illustrating whether audience engagement is increasing or decreasing. Social Mention Count – Quantifies the mentions of the brand or topic specifically on social media platforms.

Social Mention Count – Quantifies the mentions of the brand or topic specifically on social media platforms.
Social Mention Count Change – Indicates the percentage change in social media mentions, offering insights into shifts in presence and engagement on these platforms.
Non-Social Mention Count – Counts mentions of the brand or topic on nonsocial platforms like news websites, blogs, and other digital publications.
Non-Social Mention Count Change – Provides the percentage change in nonsocial mentions, reflecting shifts in media interest or coverage outside of social platforms.
Active Domains – Tally of unique web domains that have published content mentioning the brand or topic, indicative of the spread of discussion across the internet.
Active Domains Change – Measures the change in the number of active domains mentioning the brand or topic, useful for assessing the expansion or contraction of discussion breadth.
Unique Authors – Measures the number of distinct individuals or entities discussing the brand or topic, showing the diversity of the conversation.
Unique Authors Change – Indicates the percentage change in the number of unique authors, helpful for gauging shifts in how widely discussed or endorsed the brand or topic.
Graph of Mention Count – A visual representation of the mention count over a specified timeline, highlighting fluctuations and trends.

Influence Score #

Average Influence Score Value – This number indicates the mean influence score per mention during the specified time frame. The average is computed by taking the total influence score and dividing it by the number of mentions, providing an overview of how impactful each mention tends to be on average. A higher score suggests that, typically, mentions are from influential accounts or are generating significant engagement.
Change in Average Influence Score – This shows the change in the average influence score from the previous period.
Graph of Influence Score – The graph below the metric values shows the fluctuation of the influence score over the selected period, marked by dates. Each peak represents a high point in influence, which could correlate with specific campaigns, events, or notable mentions. Analyzing these peaks can help identify what actions or events drove the most significant impact and how the influence score varied day-to-day or week-to-week.

Average Social Reach – This number indicates the mean reach per mention during the specified time frame. The average is computed by taking the total reach and dividing it by the number of mentions.
Change in Average Social Reach – This shows the change in the average social reach from the previous period.
Graph of Social Reach – The graph below the metric values shows the fluctuation of the Social Reach over the selected period, marked by dates. Each peak represents a high point in reach, which could correlate with specific campaigns, events, or notable mentions. Analyzing these peaks can help identify what actions or events drove the most significant reach, events, or notable mentions. Analyzing these peaks can help identify what actions or events drove the most significant reach.

Average Social Interactions – This number indicates the mean interactions per mention during the specified time frame. The average is computed by taking the total number of interactions and dividing it by the number of mentions.
Change in Average Social Interactions- This shows the change in the average social reach from the previous period