What is Kommon Poll & Why Use It

Understand social listening, why Kommon Poll exists, and the core business value it provides.

Kommon Poll is an AI-powered social intelligence and listening platform that helps you understand what people are saying about your brand across social media, news, blogs, forums, and review sites—often in multiple languages.

This page introduces the core idea behind social listening and why Kommon Poll exists, so you can see where it fits in your workflows before diving into dashboards and navigation.

1.1.1 Purpose of Social Listening

Every day, thousands of conversations about your brand, products, competitors, and industry happen online. Some of these conversations tag your official accounts, but most do not. They happen in comments, replies, quote posts, forums, news articles, and review sites.

Social listening is the practice of:

• Collecting these public conversations from multiple online sources.
• Organising and enriching them with metadata (source, author, reach, sentiment, language, etc.).
• Analysing the patterns, trends, and signals to answer real business questions.

Kommon Poll automates this entire flow for you.

Collect

• Tracks brand names, product names, campaigns, competitors, and custom topics across supported platforms.
• Monitors both social sources (e.g., Facebook, Instagram, X, TikTok, YouTube) and non-social sources (e.g., blogs, news sites, review platforms).

Enrich

• Enriches each mention with information such as sentiment, language, location (where possible), reach, engagement, and author influence.
• Lets you tag, filter, and group mentions into projects, campaigns, or themes.

Analyse & Act

• Dashboards turn raw mentions into trends, share-of-voice comparisons, sentiment breakdowns, and audience insights.
• Alerts help you detect spikes, crises, and important changes in real time.
• Kommon Poll AI (Kampanion) helps you interpret patterns and generate insights in natural language.

Instead of manually checking multiple platforms, exporting CSVs, and building spreadsheets, Kommon Poll becomes a central “listening hub” where you:

• See the full picture of your online reputation.
• Respond faster to risks or opportunities.
• Align teams (marketing, PR, customer service, leadership) around shared data.

1.1.2 Key Business Benefits

Kommon Poll is designed to support different teams and use cases within your organisation. Below are some of the most common ways customers use it.

For Marketing & Brand Teams

• Measure brand health

Track how often your brand is mentioned, how people feel about it, and how this changes over time.

• Optimise campaigns

Monitor hashtags, slogans, influencer collaborations, and content themes. See which messages drive engagement, positive sentiment, or backlash.

• Discover content ideas

Use topic, keyword, and hashtag trends to find what your audience is talking about—and create content that joins the conversation instead of shouting over it.

For PR & Communications

• Detect reputation risks early

Identify negative spikes, emerging complaints, or critical news coverage before they escalate into a crisis.

• Monitor media coverage

Track how journalists, bloggers, and publishers talk about your brand or industry, and how their coverage spreads on social media.

• Shape your narrative

Compare your messaging with how the public is actually talking about your brand. Adjust talking points, FAQs, and press responses based on real data.

For Customer Experience & Support

• Identify recurring issues

Spot common problems mentioned in comments, reviews, and discussions—even when people don’t contact your support team directly.

• Prioritise what to fix first

Combine volume, sentiment, and reach to understand which pain points affect the most people or the most influential voices.

• Close the loop

Use Kommon Poll to find unhappy customers and route them to support workflows or engagement teams.

For Strategy & Leadership

• Benchmark against competitors

Compare mention volume, sentiment, and key metrics for your brand vs. competitors or the wider category.

• Track market shifts

See which product features, topics, or trends are growing in importance across your industry.

• Use data to justify decisions

Ground decisions about positioning, product direction, or market expansion in actual conversation data, not guesswork.

1.1.3 Supported Data Platforms

Kommon Poll aggregates data from a mix of social, web, and review sources. Exact coverage can vary by region and plan, but the core categories are:

Social Media Platforms

• Facebook

Public posts, comments, and conversations from pages, groups, and other tracked entities (via tracking links and queries).

• Instagram

Public posts, captions, comments, and selected metadata from tracked profiles and hashtags (subject to platform permissions).

• X (Twitter)

Public tweets, replies, quotes, and conversations related to your keywords, hashtags, or tracked accounts.

• YouTube

Video titles, descriptions, and comments from channels or videos relevant to your project.

• TikTok

Public video posts and captions linked to your brand, competitors, or tracked hashtags (where available).

• LinkedIn

Public posts, updates, articles, and engagement from both user profiles and company pages that match your tracked keywords or topics.

• Telegram Channels

Messages, posts, and discussions from public Telegram channels that include your tracked keywords or topics.

Web, News & Blogs

• Online News Sites

Articles, features, and press coverage mentioning your brand, products, or industry topics.

• Blogs & Portals

Long-form articles and opinion pieces that shape audience sentiment over time.

• Forums & Community Sites (where supported)

Discussion threads where customers share experiences, issues, or recommendations.

Reviews & Rating Platforms

• Google Reviews

Customer reviews and ratings for your locations or products.

• TripAdvisor, Trustpilot, and similar platforms

Industry-specific review sites that influence customer decisions.

Note: Some platforms require social linking or tracking links to fully unlock data (for example, private page analytics or deeper engagement metrics). These are covered in detail in the Social Settings & Tracking section.