Keyword & Entity Analysis
Discover important key phrases, keyword trends, AI-detected entities, and entity sentiment across collected mentions.
# Keyword & Entity Analysis
Discover the most important keywords, phrases, and AI-detected entities appearing in your conversations to better understand discussion topics, brand perception, and emerging trends.
Kommon Poll analyzes collected mentions to identify frequently used Key Phrases and automatically detected Entities. These insights help you understand what people are discussing, which entities receive the most attention, and how those entities are perceived.
# Key Phrases
The Key Phrases section highlights the most frequently occurring words and phrases extracted from your collected mentions.
It provides two visualizations:
- Key Phrase Word Cloud
- Keyword Trends
Key Phrase Word Cloud
The Word Cloud provides a visual summary of the most common phrases appearing in your conversations.
Frequently mentioned phrases appear larger, making it easy to identify important discussion topics at a glance.
Use the Word Cloud to quickly identify:
- Frequently discussed products
- Popular services
- Campaign names
- Customer concerns
- Brand-related terminology
- Emerging discussion themes
Keyword Trends
The Keyword Trends chart shows how selected keywords change throughout the selected date range.
Each line represents a keyword or phrase, allowing you to compare discussion volume over time.
Use Keyword Trends to:
- Identify emerging topics.
- Monitor campaign performance.
- Detect spikes in discussion.
- Compare multiple keywords.
- Understand how conversations evolve over time.
Grouping options such as Daily, Weekly, Monthly, Quarterly, and Yearly are available where supported.
Insights from Key Phrases
Key Phrase analysis helps you:
- Discover the most discussed topics.
- Identify emerging trends.
- Measure campaign visibility.
- Understand customer interests.
- Detect recurring issues.
- Find opportunities for future campaigns.
# Entity Sentiment
The Entity Sentiment section uses AI to identify important entities mentioned throughout your conversations and summarize both their popularity and overall sentiment.
It consists of two related tables:
- Entities
- Entity Sentiment
Entities
The Entities table lists the AI-detected entities found in your mentions.
Each row includes:
| Column | Description |
|---|---|
| Type | The detected entity category, such as Company, Product, Location, Person, Event, or Person Group. |
| Entity | The extracted entity name. |
| Mention Count | The number of mentions containing that entity during the selected time period. |
Use this table to:
- Identify the most frequently mentioned brands.
- Discover products receiving attention.
- Find commonly mentioned companies and organizations.
- Identify important people or locations.
- Compare entity popularity across conversations.
Entity Sentiment
The Entity Sentiment table summarizes how each detected entity is perceived across all collected mentions.
Instead of reviewing sentiment mention by mention, Kommon Poll aggregates sentiment for each entity, making it easier to understand overall public perception.
Each row includes:
| Column | Description |
|---|---|
| Keyword | The detected entity. |
| Sentiment | An indicator showing the overall sentiment associated with the entity. |
| Mention Count | The number of mentions containing that entity. |
Use Entity Sentiment to:
- Identify entities receiving positive or negative discussions.
- Compare sentiment across brands, products, organizations, and locations.
- Detect reputation risks early.
- Prioritize entities with both high mention volume and negative sentiment.
- Monitor changes in perception over time.
Insights from Entity Sentiment
Entity analysis helps you:
- Discover which brands, products, and organizations receive the most attention.
- Understand public perception of important entities.
- Identify emerging competitors.
- Detect entities associated with negative discussions.
- Monitor locations, events, and people influencing conversations.
- Prioritize high-impact entities based on both sentiment and mention volume.
Best Practices
For more meaningful insights:
- Start with the Key Phrase Word Cloud to understand the main discussion themes.
- Review Keyword Trends to identify changing conversation patterns.
- Use the Entities table to identify the most discussed entities.
- Review Entity Sentiment to understand how people feel about those entities.
- Investigate entities with high mention counts and negative sentiment.
- Combine keyword insights with entity analysis for a more complete understanding of your conversations.
# Summary
The Keyword & Entity Insights section helps you understand both what people are talking about and which entities are driving those conversations.
Use Key Phrases to discover discussion themes and monitor keyword trends. Use Entity Sentiment to identify the most frequently mentioned entities and understand how they are perceived, helping you uncover customer interests, monitor brand reputation, and identify emerging opportunities.