Trend Detection and Topic Discovery

Identifying Emerging Topics

Discover new and fast growing themes appearing in conversations about your brand, products, and market.

Discover new and fast-growing themes appearing in conversations about your brand, products, and market.

The Trending Keywords and Entities sections surface the exact words, people, places, and products that are gaining traction so you can react faster and smarter.

Trending keywords and entities view

Each row in the table delivers three key insights:

Keyword / Entity

The exact term extracted from conversations, including brand names, product names, locations, or general themes. This shows you what people are discussing most often.

Sentiment Indicator

A coloured bar reveals whether sentiment is mostly positive (green), negative (red), or mixed/neutral (grey). It helps you prioritise which keywords need immediate attention or celebration.

Mention Count

The total number of times that keyword appeared during the selected timeframe. High counts reveal high visibility, growing topics, or potential issues that warrant deeper investigation.

Understand conversation priorities – see which topics dominate your brand or category chatter.
Track brand visibility – monitor how your brand terms and nicknames appear across platforms.
Detect issues early – watch for high-volume keywords carrying negative sentiment so you can respond quickly.
Guide content and campaign planning – follow the phrases people are already using to craft relevant messages.
Monitor competitors – rising mentions of competitor terms signal shifts in the market conversation.

7.3 When to Pay Attention

Focus on keywords that:

Jump into high mention counts quickly.
Carry strongly positive or negative sentiment.
Appear across multiple platforms or regions.
Connect to ongoing events, campaigns, or crises.
Feature customer praise, complaints, or emerging requests.
Rise rapidly, indicating an emerging topic worth riding or managing.

7.4 Recommended Use Cases

Use the Trending Keywords view for weekly or monthly reporting.
Benchmark competitors by the terms they are associated with.
Detect crises or issues before they escalate.
Identify campaign opportunities and timely talking points.
Understand customer expectations and trending conversations.
Track PR and media impact to see what stories are resonating.

Summary

Keep an eye on Trending Keywords and Entities to spot emerging topics in real time. The combination of keyword visibility, sentiment, and mention volume gives you early indicators of user interests, risks, and opportunities so you can respond with confidence.