Define Your Social Listening Goal

Clarify what you want to listen to, why it matters, and how Kommon Poll should structure your data.

A Listening Project is the core building block of Kommon Poll.

Each project defines:

• What you want to listen to (brand, campaign, competitor, topic).
• Where you want to listen (platforms, tracking links, regions).
• How the data is grouped (filters, tags, dashboards, reports).

This page walks you through defining your goal so that later steps—keywords, quick searches, and project setup—produce clean, meaningful data.

2.1 Define Your Social Listening Goal

Before creating anything in Kommon Poll, take a moment to clarify your intention. A clear goal will:

• Make it easier to design your keywords.
• Reduce noise and irrelevant mentions.
• Help you interpret the dashboard correctly.

Here are the most common goal types.

Brand Monitoring

Use this when you want to track everything people are saying about your brand.

Typical questions:

• How often is my brand mentioned?
• Are people speaking positively or negatively about us?
• What topics or issues keep coming up?
• Who are the most influential people talking about us?

Examples:

• Track “Kommon Poll”, “KommonPoll”, “kommonpoll.com”, plus any local language variants.
• Include official product names, nicknames, and common misspellings.

Campaign Tracking

Use this for specific campaigns, events, or product launches.

Typical questions:

• How much buzz is this campaign generating?
• Are the reactions mostly positive or negative?
• Which creatives, slogans, or hashtags are performing best?
• Which channels drive the most impact?

Examples:

• Track campaign hashtags, slogans, influencer handles, and campaign-specific URLs.

Competitor Analysis

Use this to monitor competitor brands or the broader category.

Typical questions:

• How does our share of voice compare to competitors?
• Where are competitors getting praised or criticised?
• What product attributes or features are people talking about most?
• Where are the gaps or opportunities in the market?

Examples:

• Track competitor brand names and product names, including short forms and common misspellings.

Other Goal Types

Depending on your organisation, you may also have:

• Crisis / Reputation Monitoring – dedicated to risk terms or sensitive topics.
• Market / Topic Research – focused on generic topics like “EV charging” or “interest rates”.

Tip: If you’re trying to listen to very different topics, it’s usually better to create separate projects rather than one giant one. This keeps dashboards cleaner and easier to interpret.