Project Setup & Search Settings

Configure project details, queries, and search settings to turn your idea into a robust listening project.

Once you’ve decided to create a project, you’ll configure its details, query, and platform or tracking settings.

2.4.1 Project Details

These fields help you and your team understand what the project is for and how to find it later.

Project Title

Give your project a clear, descriptive name.

Good examples:

• Brand – Kommon Poll (Global).
• Campaign – Q4 Launch – Listen at Scale.
• Competitor – EV Market – Brand X vs Brand Y.

Avoid:

• Extremely generic names like Test or Project 1.

Project Type

Select the type that best matches your goal, such as:

• Brand Monitoring.
• Campaign.
• Competitor.
• Topic / Market Research.
• Crisis / Reputation.

This is often used for filtering projects and grouping dashboards.

Project Description

Describe:

• What the project is tracking.
• Why it exists.
• Who will use it.

Example:

Tracks mentions of Kommon Poll and its sub-brands in Sri Lanka and Malaysia. Used by the marketing and PR teams to monitor brand health, campaign performance, and potential risks.

Project Topic / Category

Optionally, categorise by:

• Industry (e.g., Banking, Insurance, EV, Telecom).
• Region (e.g., Sri Lanka, Malaysia, APAC).
• Use case (e.g., Customer Experience, Product Launch).

Topics help with filtering and reporting across multiple projects.

2.4.2 Query Builder: Update or Edit Query

The query is the heart of your project. It defines what Kommon Poll should listen to.

Depending on your interface, you may see:

• A simple mode (fields for keywords, exclusions, hashtags).
• An advanced mode (Boolean-style query builder).

Include Keywords & Phrases

Start with the core terms you identified earlier:

• Brand names.
• Product names.
• Hashtags.
• URLs or domain fragments (if supported).
• Competitor names (if this project includes them).

Conceptual example:

• Include: “Kommon Poll”, KommonPoll, #KommonPollAI.

Add Exclusions

Use exclusions to remove obvious noise.

Example:

• Exclude: job, hiring, recruitment (if you’re not interested in job posts).

You can also exclude specific domains, authors, or platforms if they are consistently irrelevant.

Set Language & Region (If Available)

If your brand is active in specific markets, narrow your query:

• By language (e.g., English + Sinhala + Tamil).
• By country or region (e.g., Sri Lanka, Malaysia).

This helps reduce noise from unrelated markets with the same brand names.

Select Platforms & Source Types

Some queries can run across all supported platforms, while others can be restricted:

• Social: Facebook, Instagram, X, YouTube, TikTok.
• Non-social: Blogs, News, Forums, Reviews.
• Tracking-link-based sources: specific Facebook pages, groups, channels, or review listings.

If you’re creating a campaign-only project, you may want to focus only on platforms where the campaign runs.

Test & Refine the Query

Before finalising the project:

• Use any Preview or Test query function if available.
• Scan sample mentions:

• Are they mostly relevant?
• Are you missing obvious brand mentions?
• Is there a lot of noise from unrelated topics?

Adjust:

• Add synonyms and variations if you’re missing relevant posts.
• Add exclusions or tighten language/region if there is noise.

Tip: It’s normal to refine queries several times during the first week of a new project. Treat it as an ongoing tuning process rather than a one-time setup.

Once your project details and query are confirmed, save the project. Kommon Poll will start collecting, processing, and enriching mentions based on your configuration.

Next, you’ll want to ensure you’re tracking your own social pages, groups, and channels correctly—especially for platforms that rely on tracking links. That’s where Social Settings & Tracking comes in.

2.4.3 Search Settings

The Search Settings card pairs official account tracking with rich filters so you can fine-tune relevance before the project starts collecting mentions.

• Use Official Accounts to add owned handles per platform, separating your owned content from organic signals.
• Adjust Search Filters (sentiment, sources, countries, languages, domains, authors, mention types) to reduce noise and focus on the regions, languages, or channels that matter most for the project.

The screenshot below shows how the filters, sliders, and official account controls appear in the UI.