Mention Actions – User Controls

Take action on mentions by tagging, exporting, cleaning noise, or engaging with users.

In addition to viewing mentions, you can usually take actions to organise, annotate, or export them.

5.4 Mention Actions (User Controls)

Add to Report / Dashboard

• Mark specific mentions as highlights or examples.
• Add them to custom reports or dashboard widgets.

Use this for:

• Monthly summaries.
• Case studies of campaigns or crises.
• Internal presentations.

Tag / Categorise Mentions

Apply tags or labels to classify mentions, such as:

• Complaint, Praise, Suggestion.
• Product A, Product B.
• Campaign X, Campaign Y.
• Priority, Resolved.

Tagging helps:

• Build your own categories beyond automatic sentiment or topics.
• Create filtered views (for example, only complaints about Product A).
• Support workflows with support, product, or CX teams.

Hide or Remove Mentions (Clean Noise)

You may encounter spam, duplicates, or irrelevant mentions.

Common actions include:

• Hide – hides the mention from your default views without deleting it from the database.
• Remove from Project – excludes the mention from this particular project’s analytics (depending on your setup).

This keeps your dashboards cleaner and improves accuracy.

Engage Directly (If Enabled)

In some configurations, you may be able to:

• Click a button to open the original post and reply.
• Use integrations (for example, with social publishing or ticketing tools) to respond or assign the mention.

Common workflows:

• Route negative high-impact posts to PR or support.
• Thank or amplify positive mentions from fans or influencers.

Export Mentions

Export selected mentions (or filtered sets) as:

• CSV / Excel files for deeper offline analysis.
• Attachments to reports or case documentation.

Exports typically include:

• Full text.
• Author info.
• Platform.
• Time.
• Sentiment, reach, and engagement data.