Hashtag Trend & Viral Hashtag Analysis

Identify fast-growing, viral, and high-impact hashtags related to your brand, campaigns, competitors, or market conversations.

Hashtag analysis helps you understand what conversations are emerging, gaining momentum, or declining. This enables timely decisions in marketing, communications, and customer engagement.

Instead of only looking at total counts, Kommon Poll lets you:

• Track hashtag trends over time.
• Discover co-used and related hashtags.
• Identify high-growth and viral hashtags.
• Turn insights into content strategy and campaign planning.

The screenshot below shows the full Hashtag Analysis view, combining the word cloud, metrics overview, and trend timeline in one place.

7.1.1 Why Hashtag Analysis Matters

Monitoring hashtag trends helps you:

• Detect viral or fast-growing conversations early.
• Understand what users associate with your brand.
• Identify hashtags worth amplifying in marketing campaigns.
• Discover user-generated or community-driven hashtags.
• Detect negative or crisis-related hashtags.
• Compare hashtag performance across platforms.
• Build data-driven content and communication strategies.

7.1.2 How to Identify Viral Hashtags (Step-by-Step)

Step 1: Build Your Search

Create a search for:

• Your brand
• Competitor
• Product or campaign
• Topic you want to monitor

Apply filters such as language, platform, or region as needed.

Step 2: Go to Mention Analysis

• Open your search dashboard.
• Navigate to Mention Analysis.

Step 3: Select “Hashtag Analysis”

• Inside Mention Analysis, click Hashtag Analysis.
• This opens the full hashtag insights view.

7.1.3 What You See in Hashtag Analysis

• Shows the most frequently used hashtags.
• Larger hashtags represent higher usage.
• Helps you instantly identify trending topics.

2. Metrics Overview

Includes visuals such as:

• Total hashtags count
• Top trending hashtags
• Platform distribution (e.g., Facebook, Instagram, TikTok)

3. Hashtag Trend Timeline

• Shows hashtag usage over time.
• Highlights spikes when a hashtag goes viral.
• Allows comparison of multiple hashtags at once.

4. Hashtag Data Table

The table below lists each hashtag next to its platform, mention counts, influence, interactions, and reach. Provides detailed insights for each hashtag:

• Platform
• Hashtag
• Mention Count
• Influence Score
• Interactions
• Social Views / Reach

Use this to identify which hashtags deliver the most impact.

7.1.4 How to Identify a Viral Hashtag

A hashtag is considered viral when:

• There is a sudden spike in the timeline chart.
• It shows high influence or high interactions.
• It appears across multiple platforms.
• It gains many mentions in a short period.
• It appears prominently in the word cloud.

7.1.5 How This Helps Your Team

Marketing Teams

• Identify hashtags worth joining or amplifying.
• Plan content based on trending topics.
• Track campaign hashtag performance.

Brand & PR Teams

• Detect negative or crisis-related hashtags early.
• Understand context using co-used hashtags.
• Respond quickly to conversation spikes.

Management & Insights Teams

• Understand what drives engagement.
• Benchmark against competitors.
• Track long-term shifts in brand conversation.