Best Practices for Brand Reputation Monitoring

Establish routines, workflows, and habits that make Kommon Poll most effective.

12.2.1 Establish a Monitoring Routine

Create a simple daily or weekly routine:

• Check Dashboard:
• Mention volume, sentiment, and reach.
• Any spikes or drops vs previous period.
• Review Mentions:
• High-impact negative mentions.
• Emerging positive stories worth amplifying.
• Note key themes or topics for internal discussion.

12.2.2 Tune Queries Over Time

Treat your project queries as living objects:

• Start focused, then expand as you discover new relevant terms.
• Add new product names, campaign hashtags, and competitor terms as they emerge.
• Use mention noise to identify exclusion terms that should be filtered out.

Review queries at least every few months, or after major changes (rebrands, product launches).

12.2.3 Tagging & Workflows

Use mention tags to support internal workflows:

• CX: Complaint, Bug, Billing, Delivery, etc.
• Product: Product A, Product B.
• PR / Incident management: Crisis, Escalated, Resolved.

Align tags with internal processes so teams can quickly filter and act.

12.2.4 Combine Quantitative & Qualitative Views

Don’t rely on charts alone:

• Use charts to identify where to look (spikes, negative segments, platforms).
• Use mentions to see what people actually said.
• Use Kommon Poll AI to summarise and explain patterns, then verify with raw data.

12.2.5 Share Insights, Not Just Data

When sending reports or dashboards:

• Include a short narrative: what changed, why it matters, and what to do.
• Highlight a few example mentions that bring the numbers to life.
• Propose next steps (for example, adjust messaging, respond to key posts, explore new markets).