Platform & Source Breakdown

See where your audience is talking and how conversations differ across platforms.

Audience insight isn’t only about what people say — it’s also about where they say it.

Kommon Poll visualises how mentions are distributed across:

• Social platforms (Facebook, Instagram, X, YouTube, TikTok, Reddit, etc.)
• Web sources (news sites, blogs, forums)
• Review and public feedback channels

This helps you understand which channels matter most for your brand or topic.

8.2.1 How to Access Source Analysis

To explore where your mentions are coming from:

1. Create or open a Search for the brand, topic, campaign, or competitor you want to monitor.
2. Navigate to the Mentions tab.
3. Select Sources from the top menu.

This will display a full breakdown of mentions by each platform and source type.

8.2.2 What You See in Source Analysis

The Source Analysis view includes:

Mentions by Platform

Shows how many mentions come from each channel, helping you identify where your conversation is strongest.

Mini Trend Charts

Each platform includes a small timeline chart showing activity patterns — spikes, drops, and overall behaviour.

Distribution (Share-of-Voice) Chart

A pie/donut chart displaying the percentage share of each platform.

Combined Timeline Graph

A cross-platform trend chart showing how mentions move across all sources over time.

8.2.3 How to Use Source Insights

Use this section to answer key questions:

• “Which platforms generate the most conversation?”
• “Is the discussion social-driven, news-driven, or mixed?”
• “Which channels should we prioritise for engagement?”
• “Did a specific event cause a spike on one platform?”

You can identify common patterns such as:

• Social-dominated: Facebook, Instagram, and X generate most mentions.
• News-driven: High coverage on web/news sites after announcements or incidents.
• Multi-platform spikes: A trending event reflected across several channels.

8.2.4 Why Source Analysis Matters

Understanding source distribution helps teams:

• Focus on the platforms that matter most.
• Detect risks early if a negative trend appears on a specific channel.
• Tailor communication strategies per platform.
• Measure impact across different content ecosystems.

Source insights provide a clear view of where your brand lives online and how each channel contributes to the overall narrative.