Tracking Links – What They Are & How to Use Them

Use tracking links to capture data from specific pages, profiles, channels, and listings.

A tracking link is any URL you add to Kommon Poll so it can track activity from that specific source.

Common examples:

• A Facebook page or group URL.
• An Instagram profile or hashtag URL.
• A YouTube channel or video URL.
• A review site listing (e.g., your business page on TripAdvisor).
• A forum thread or board you want to monitor.

Tracking links are especially important for platforms where network-wide search is restricted or where you want guaranteed coverage of very specific spaces.

3.3.1 Finding Tracking Links on Major Platforms

Below are generic steps you can adapt for your internal guides.

Facebook Pages & Groups

1. Open the page or group in your browser.
2. Copy the full URL from the address bar.
3. Ensure it’s the public page or group you want to monitor.

Instagram Profiles & Hashtags

1. Open the profile or hashtag page in the Instagram web or app interface.
2. Copy the URL (for example, https://www.instagram.com/yourbrand/ or https://www.instagram.com/explore/tags/yourhashtag/).

YouTube Channels

1. Open the channel page for your brand or a relevant partner.
2. Copy the channel URL (for example, https://www.youtube.com/@YourBrand).

Review Sites

1. Open your business listing on Google Reviews, TripAdvisor, Trustpilot, etc.
2. Copy the listing URL.

Tip: Create a short internal document or sheet where you keep all official URLs and tracking links for each brand or client. It makes setup and maintenance easier.

3.3.2 Adding Tracking Links in Kommon Poll

1. Go to Social Settings → Tracking Links (or equivalent).
2. Click Add Tracking Link or New Tracking Source.
3. Choose the platform (for example, Facebook, Instagram, YouTube, Reviews).
4. Paste the URL you copied.
5. Optionally:

• Give it a friendly name (for example, “Brand Main Page – Global”, “Customer Support Group – SL”).
• Assign it to one or more projects or tags.

1. Save and check status:

• The link should appear in a list with a status like Active, Pending, or Error.
• If there’s an error, verify the URL and permissions.

Some interfaces also let you:

• Test the link.
• See last fetched time.
• View basic stats per tracking link.

3.3.3 Best Practices for Tracking Links

Focus on Relevance

• Add brand pages, official groups, and truly important communities.
• Avoid giant generic groups unless they are critical, as they may add noise.

Name Links Clearly

Use a naming convention such as:

[Brand] – [Platform] – [Region] – [Type]

Example: Kommon Poll – Facebook Page – Global.

Review Periodically

• Remove tracking links that are no longer relevant (old campaigns, inactive groups).
• Add new links as your digital footprint grows.

Combine with Queries

• Tracking links bring in data from specific sources.
• Your query still defines which mentions are included in each project.