Influencer & Author Monitoring

Understand who is driving conversations, engagement, and reach across platforms.

Author Analysis helps you identify which users, pages, publishers, or profiles contribute most to your brand or topic’s online conversation. This is crucial for understanding influence, detecting emerging voices, and managing reputation.

Kommon Poll provides detailed insights into:

• Who is posting about your brand.
• How influential these authors are.
• How much engagement they generate.
• Which platforms or domains drive the most impactful discussions.

8.3.1 Most Active Authors & Sources

The Author Analysis tab highlights the top authors and sources contributing to your mentions.

You can view:

• Authors with the highest mention count.
• News sites, blogs, or publishers posting about your brand.
• Social media handles (Instagram, X/Twitter, YouTube, Facebook, etc.).
• Their posting frequency and interaction levels.

This section typically shows:

• Platform (e.g., Instagram, Twitter, News, YouTube)
• Source / Author Name
• Mention Count
• Influence Score
• Reactions, Comments, Shares
• Total Interactions
• Post Rate
• Social Views / Reach
• Sentiment Score

Use it to:

• Identify key content creators and heavy contributors.
• Spot high-volume accounts spreading positive or negative narratives.
• Recognize journalists or publishers covering your brand continuously.
• Track brand advocates or recurring critics.

8.3.2 Author Influence & Engagement

Beyond volume, Kommon Poll helps you measure impact through various engagement metrics.

What you can evaluate:

• Influence Score

Measures the author’s authority—based on audience size and engagement quality.

• Social Views / Reach

Indicates how many people potentially saw the author’s content.

• Interactions

Total measurable engagements (likes, comments, shares, retweets, etc.).

• Engagement Behavior

Whether an author consistently triggers responses from audiences.

What this reveals:

• High Reach Authors

May post rarely, but their content spreads far (macro influencers).

• Active Community Contributors

Many posts, steady but moderate reach (micro influencers, bloggers, niche creators).

• Low-Impact High-Volume Posters

Frequent posts but low reach—useful for detecting spam or pattern-based criticism.

Practical uses:

• Identify influential voices to collaborate with.
• Spot critics who require careful communication.
• Prioritize engagement with authors who shape public perception.

8.3.3 How to Use Author Analysis (Guide Steps)

Step 1: Build Your Search

Create a search for your brand, competitor, campaign, or topic you want to monitor.

Step 2: Go to Mention Analysis

Open the dashboard and navigate to the Mention Analysis section.

Step 3: Select “Author Analysis”

This loads all visualizations and tables showing authors, platforms, and influence.

8.3.4 Author Segmentation & Insights

Author Analysis allows you to segment and filter authors to uncover deeper trends:

• By Platform

Identify whether top activity comes from Instagram creators, news websites, or Twitter commentators.

• By Sentiment

Spot authors who are consistently positive, neutral, or negative.

• By Source Type

Compare user-generated posts vs. media coverage.

• By Influence Level

Group macro-influencers, micro-influencers, and everyday users.

Example Workflows:

• Build a list of top positive influencers to involve in campaign amplification.
• Identify highly negative influential authors to monitor for risk or crisis signals.
• Share author insights with PR teams, marketing, or partnership teams for strategic outreach.
• Track journalists or media outlets regularly mentioning your brand.

8.3.5 Why Author Analysis Matters

• Understand who shapes public perception.
• Detect early signals of potential crises.
• Discover creators who organically support your brand.
• Track media coverage and journalist interest.
• Measure the impact of influencer or ambassador campaigns.
• Improve engagement strategy based on real audience behavior.

This section ensures teams can go beyond “what people are saying” to understand who is saying it, and how much influence they hold across platforms.