Setting Up Alert Rules

Configure alerts so you’re notified about spikes, risks, and key events as they happen.

While reports give you regular summaries, alerts notify you about important changes as they happen (or soon after).

10.3.1 Types of Alerts

Common alert types include:

• Mention spikes – triggered when mention volume exceeds a threshold within a timeframe.

Example: “Alert if mentions double compared to hourly baseline.”

• Negative sentiment spikes – triggered when negative mentions exceed a percentage or count.

Example: “Alert if negative sentiment > 40% in the last 2 hours.”

• Keyword-specific alerts – triggered when certain high-risk or high-interest keywords appear.

Example: product recall terms, crisis terms, specific campaign hashtags.

• Source-specific alerts – focused on news sites, reviews, or specific platforms.

Example: “Alert if any negative review mentions ‘refund’ or ‘fraud’.”

• Influencer alerts – triggered when selected authors or high-influence profiles mention your brand.

10.3.2 Creating an Alert

1. Go to the Alerts / Notifications section.
2. Click Create Alert or similar.
3. Configure the alert:

• Project / Scope – select which project(s) the alert should monitor.
• Condition / Rule:

• Metric: mentions, sentiment, reach, interactions, specific keywords.
• Threshold: for example, “> 50 mentions in 1 hour” or “negative sentiment > 30% in 24 hours”.
• Filters – platforms, languages, regions, or specific keywords.

Example: only alerts for negative mentions on X in Malaysia.

• Delivery – email recipients (optionally channel integrations if you have them, such as Slack/Teams); immediate vs digest (every 15 minutes, hourly, or daily).
• Name & Description – use clear names like SL Brand – Negative Sentiment Spike – Facebook.

1. Save and activate the alert.

10.3.3 Alert Tuning & Best Practices

To avoid alert fatigue:

• Start with few, critical alerts (for example, crisis-related).
• Use meaningful thresholds (not too sensitive).

Review alerts regularly:

• Disable or adjust alerts that fire too often with low value.
• Tighten keywords or filters to improve relevance.

Combine alerts with dashboards and reports:

• Alerts tell you when something needs attention.
• Dashboards and Mention views show you what is happening and why.