Practical Competitor Benchmarking Workflows

Use Kommon Poll day-to-day to monitor competitors and inform strategy.

Here are some step-by-step workflows you can adopt inside Kommon Poll.

9.6.1 Monthly Competitor Health Report

Use a comparison dashboard with:

• Volume SOV.
• Reach SOV.
• Engagement SOV.
• Sentiment by brand.

Apply a monthly time range and compare vs the previous month.

Export a summary and add commentary:

• Key shifts in SOV.
• Major sentiment changes.
• Notable spikes and events.

9.6.2 Pre-Launch Competitive Scan

Before a new campaign or product launch:

• Identify top topics and recent issues for each competitor.
• Review competitor sentiment and volume for your target features.
• Look for weaknesses you can legitimately highlight (without direct attacks).

Adapt your positioning and messaging accordingly.

9.6.3 Crisis Context

When you face a potential reputational issue:

• Compare your brand’s sentiment to competitor sentiment in the same time frame.
• Check whether similar issues have hit other brands.

Use competitor history as a reference for:

• Expected duration of the crisis.
• Strategies that seemed to work or fail for others.